We ran a questionnaire the other day to find out about people’s views on going out. Things like, do you find it easy to plan? do you need reminding? through to, do you want to know who is showing the football?! We had an excellent and speedy response! The average age was 33 – the youngest being 18 the oldest being 53 – we had a 80-20% split male female.

43% of folk go out every week with friends, whereas an amazing 10% go out daily (spot the 20 somethings…), around 41% go out with friends 1 or 2 times a month.

Unsurprisingly the mobile phone plays a huge part in the organisation of events around 60% of the communication that occurs in organising goes through the mobile via text or calls:

As we can see Outlook plays a key role in the creation of the event via email/calendar features.

77% of people use Google to help either plan where they are going to go or find out what’s going on around them, demonstrating Google as a big vehicle for user traffic to any event/venue site!

But the key metrics for us hinged around the following questions. The results are fantastic! Perhaps this will encourage more pubs to sign up and get their events on our site via our silver (we do it for you!) subscription:

Interestingly stereotypes stack up here – in that 62% of men would like to know who is showing the football as opposed to just 24% of women – with some women saying they want to know so they know NOT to go to that pub ! Age also plays a significant role here, with 58% of under 30 and 60% of 30 year olds saying they want to know who’s showing the football, as opposed to just 25% of over 30 year olds.

So there you have it! 67% of people say yes to being kept up to date with their local pubs events, special offers and promotions, and if you add the 20% who say maybe you have a whopping 87% positive response!!! This figure hardly changes between the sexes or the age groups; although females are (slightly) more likely to say yes and the likelihood of saying yes (slightly) decreases with age.

Obviously we didn’t test for every event a pub can put on – for example a chess event would be less popular than pool would be; and live music would obviously be more popular than probably anything else!

Pubs – don’t hang about, get yourself listed and on our site, after all, 71% of folk want to know if you’re showing the game tonight!!